Emilio Pucci

Emilio Pucci began his iconic label as an atelier in his family palazzo in Florence with the desire to liberate women by creating effortlessly elegant designs taking them from day to evening or from jet to cocktail party looking as glamorous as the moment they dressed. His first foray into design was for a friend who wanted a streamlined outfit for the slopes in Switzerland which was photographed by Harper's Bazaar earning him international recognition. The brand grew into an iconic fashion empire, showcasing Pucci's distinctive artistic vision in a kaleidoscope of vivid colors and graphic patterns that are kinetic instead of static earning him the title of 'The Prince of Prints.' His innovative designs and use of stretch silk and wrinkle free fabrics captivated the hearts of the modern, sophisticated woman from Marilyn Monroe to Isabella Rossellini and Jennifer Lopez. What defined a jet-setting generation in the past is still relevant today with the Pucci brand's new and exciting designs in bags, shoes and scarves showing that the nobility of Italian couture design reins supreme.

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